top of page
Our insights
Rather than bang our own drum we talk about business, marketing and market innovation and developments that can drive positive marketing change for the better.
THE KINDNESS ECONOMY IS THE FUTURE OF BUSINESS
Back in 2019 Accenture published a report about how we are changing our buying habits. Jump in to 2022 and that change has gained a pace.
PATAGONIA: CHANGING SUSTAINABLE CONSUMPTION
It’s encouraging to see the development in sustainable consumption recently. The founder of Patagonia, Yvon Chouinard, who is called a...
FROZEN PLANET II: WAKE UP CALL FOR BUSINESS
After the success of Frozen Planet in 2011, we jump forward eleven years to find the second series has landed.
TEN OF THE BEST SUSTAINABLE SUFFOLK BUSINESSES
This year I am going to feature new local businesses that I love, have just discovered or had recommended to me, for each season during 2022
GREENWASHING! THE WORST MARKETING PRACTICE
'Greenwashing' is becoming more popular with businesses making dubious claims about being 'greener' than they actually are.
SHOP LOCAL THIS CHRISTMAS! MY TOP TEN SUFFOLK BUSINESSES FOR DECEMBER
This December we should all be reducing our carbon footprint when it comes to gift buying. It's the sensible decision on a number of levels.
TEN YEARS OF MARKETING CLINICS - YAY!
I can't quite believe the monthly marketing clinic has been running for an amazing ten years as at 20th July and in that time I have had...
bottom of page