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Our insights
Rather than bang our own drum we talk about business, marketing and market innovation and developments that can drive positive marketing change for the better.
TEN OF THE BEST SUSTAINABLE SUFFOLK BUSINESSES
This year I am going to feature new local businesses that I love, have just discovered or had recommended to me, for each season during 2022
GREENWASHING! THE WORST MARKETING PRACTICE
'Greenwashing' is becoming more popular with businesses making dubious claims about being 'greener' than they actually are.
EFFECTIVE MARKETERS NEED SKILLS
According to Econsultancy’s ‘Skills of the Modern Marketer’ report, only 46% of marketers in the UK have a marketing degree.
WHICH BRANDS HAVE GRABBED YOUR ATTENTION THIS CHRISTMAS?
We are in the grip of a Christmas advertising campaign frenzy. Everyone is chasing John Lewis in an attempt to make the most memorable...
GREAT CUSTOMER SERVICE DRIVES REPEAT BUSINESS
I regularly meet clients at one of those specialist French coffee shops near our offices in Covent Garden . The location's perfect, it's...
TEN YEARS OF MARKETING CLINICS - YAY!
I can't quite believe the monthly marketing clinic has been running for an amazing ten years as at 20th July and in that time I have had...
REBRANDING TIPS FOR SUCCESS
So you've been about for a while and things may not be working as well as you would like.
A LOGO DOES NOT MAKE A BRAND
You've had your Eureka moment and found the perfect business idea. The first thing you need is a logo.
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