Our insights

Rather than bang our own drum we talk about business, marketing and market innovation and developments that can drive positive marketing change for the better.

THE KINDNESS ECONOMY IS THE FUTURE OF BUSINESS

Back in 2019 Accenture published a report about how we are changing our buying habits. Jump in to 2022 and that change has gained a pace.

TEN OF THE BEST SUSTAINABLE SUFFOLK BUSINESSES

This year I am going to feature new local businesses that I love, have just discovered or had recommended to me, for each season during 2022

GREENWASHING! THE WORST MARKETING PRACTICE

'Greenwashing' is becoming more popular with businesses making dubious claims about being 'greener' than they actually are.

Our insights

THE KINDNESS ECONOMY IS THE FUTURE OF BUSINESS

TEN OF THE BEST SUSTAINABLE SUFFOLK BUSINESSES

GREENWASHING! THE WORST MARKETING PRACTICE

Consulting insights

Climate positive

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